Managing Social Media Practices in the Digital Economy

by Vandana Ahuja (Editor), Shirin Alavi (Contributor)

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

344 pages, Paperback

Published November 11, 2019