Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs

by Karen Hayward

Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.

Genres: Business

180 pages, Hardcover

Published November 4, 2019

Reviews

[Denis Vasilev · Rating 3 out of 5]

Базовая книга по маркетингу и продажам в средних компаниях. Немного не соответствует содержание названию. Маркетинг это половина книги и он очень базовый

[Bruno Rio · Rating 2 out of 5]

It's just a random mix of ideas on how to run Marketing and Sales teams alignment.

The book has no depth and no appeal. The author brings up her own experience but in a very dull way. It brings no joy or novelty to any person that may already have a solid base on marketing concepts..

[Susan J Benna · Rating 1 out of 5]

Obvious and Fundamental

Do not waste money on this material. If you have a basic knowledge of marketing this material will bore you and provide no unique insights. Terrible read.