Marketing: Concepts and Strategies

by William M. Pride, O.C. Ferrell

marketing textbook

Genres: School, Business, Textbooks

736 pages, Hardcover

First published January 1, 1989

Reviews

[Army-mom · Rating 3 out of 5]

Some chpt we skipped and some are amazing at putting you to sleep- howver, some are really good. It depends on your interest and what is important to you as far a retaining or wanting to know. I think the real of it will be when you get to use it in real life.

[Vellanorah · Rating 2 out of 5]

Easy reading but boring!

[Jennifer Parker · Rating 3 out of 5]

Good Marketing tool if you are interested in how to Market anything and give good insight on different aspects of how to present something to a company to be marketed.