Pod casting is an amazing way to bring audio content to users. Unlike traditional radio broadcasting, however, end users can select the content they wish to hear. Even more importantly, pod casting can now be used very effectively for marketing purposes.
Pod casts can be used to drive home your marketing message to your target consumers. You no longer have to wait for your target audience to log on to their email or to visit your website. Now, wherever your target consumers are, they can immediately be made aware of any news, updates or special promotions. This, of course, will radically increase response rates.
Authority Podcasting: How to Podcast and Why by Eric Z, Veronica Kirin, Paul Brodie and Kyle Gray will show you how to get started with this straightforward no fluff guide. Recommended reading for anyone interested in using this powerful marketing media tool.
I had high hopes reading this book but in with me disappointing. Not enough information on how to be an authority podcaster. This is a very very basic introduction to podcasting. ALL of this information can be found for free on the Internet and the YouTube very quickly.