Digital Cookbook: Essential Recipes for the Digital Journey of Enterprises

by Dirk Krafzig, Manas Deb, Martin Frick

This book addresses the needs of executives, senior managers, project managers and decision makers, who will or already have embarked on a digitalisation initiative. We provide the context and best practices for such initiatives from a variety of industries, businesses and viewpoints — strategic, functional, operational, technical and executional. We do not focus on a specific industry, but lay out general, abstracted characteristics of digitalisation. The book is structured into four Why it is Important to Become Digital Right We elaborate first, how digitalisation empowers a new thinking in businesses. As a core effect of digitalisation, enterprises gain robustness allowing them to better deal with a variety of complex challenges. Enterprises are forced to act in order to meet the immense competitive pressure. What is a Digital The transformatory power of digitalisation revolutionises the way a business is executed. A large variety of new business models appear. In addition to the opportunities arising for individual enterprises, new ecosystems of businesses evolve. How to Become a Digital Digitalisation requires nothing less than a comprehensive transformation of the business model. From the outset, the digitalisation initiative must be launched and governed from the top due its all-encompassing impact on the enterprise. The digital transformation is then getting shaped strategically. How to Execute the Digital Once the new digital business model is defined, the digital transformation is driven forward in various dimensions directing the relevant governance tools. We show specific areas of focus in finally executing such transformation initiatives.

418 pages, Hardcover

Published December 16, 2019