Persuasion Maker: Persuasion and Visualization for Business

by Jacques Jimenez, Timothy L. Johnson

The best kind of how-to book: a compact collection of practical tools for spoken and written persuasion in business. The principles are clearly explained and visualized. And they are backed up with dozens of examples. The accompanying CD-ROM provides a large image library and step-by-step worksheets to guide the process of persuasion. A glance at the table of contents shows why everyone in business who needs to persuade others will benefit from this extraordinarily practical book:

Chapter 1 - Is persuasion even possible? Simple principles for deciding - before getting involved in all the hard work - whether or not persuasion stands a reasonable chance of success.

Chapter 2 - How do I build a persuasive case? Method of identifying the core values of the people you are trying to persuade, and of connecting your message sharply and cleanly to those values. Do that, and half the work of persuasion is already done.

Chapter 3 - How do I make the main message easy to remember? By visualizing it: first deciding what's worth visualizing, then coming up with an imaginative, crisp waying of visualizing it - plus all the help you need to create a professional, credible rendition of the image you've chosen.

Chapter 4- What do I support, and how? Practical reasons for including or excluding support material to create the shortest complete message that will work. Including the shortest practical path to the best graphics if you are showing numbers.

Chapter 5 - How can I come across credibly? Simple ways of putting all the content together in a strong flow that can be delivered credibly, either in person or in writing. Plus how to handle questions and objections when they come up. Book, formats, CD-ROM - it's all here in one simple package in Clear Thinking Made Visible.

128 pages, CD-ROM

Published May 1, 1999