Technology Strategy for Business

by David Ford, Michael Saren

How should managers make the most of technology? Based on a series of research studies in Europe and the US, this book provides a uniquely comprehensive insight into how companies can develop a strategic approach to the management of their technology. It discusses the importance of technology to corporate and national success and relates this to the problems that managers have in understanding and articulating the dynamics of technology in their own company and those around them. The book covers: the idea of Technology Audit, the acquisition and exploitation of new technology, the managerial approaches necessary to implement coherent strategy. This book is designed to be understood by those without specialist technological knowledge and is illustrated throughout with case examples. It will be of great interest to senior undergraduates, MBA students and practitioners.

224 pages, Paperback

Published March 28, 1996

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