Realize: Design Means Business

by Paul Hatch, Deana McDonagh

Finally design is being acknowledged as a major product differentiator within the market. Designers are proving to the business community that their approaches to problem solving, futuristic vision and collaborative skills provide the essential elements in todays commercial ventures.

Design is no longer considered a luxury. Consumers expect and are demanding more from their material landscape. This book brings together leading design practitioners and researchers that are active members of the design community to share their insights on the increasingly prevalent intersection of good design and good business.

78 pages, Hardcover

First published January 1, 2006