Management Strategy: Achieving Sustained Competitive Advantage

by Alfred A. Marcus

Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

Genres: Business

216 pages, Paperback

First published July 27, 2004

Reviews

[Sue · Rating 5 out of 5]

I got a lot out of this book when it comes to management on two parts. The first is as a freelancer and the second is as someone who is entering into the corporate world.

The book discusses strategic options and how to work with them in a subtle yet straight forward way in the business office. I prefer when speaking with someone over an issue to be straight forward and not fuss over the matter. I like the idea of knowing how to stay competitive yet not be an aggressive executive.

Communication is extremely important in the board room and this book provides detail on how to use it and achieve what is wanted.