The Anguish of Change

by Louis Harris

Harris began working in the field of public opinion and marketing research in 1947, when he joined the Elmo Roper firm as Roper's assistant. In 1956 Harris left Roper's business and started his own firm, Harris and Associates, Inc. The Harris firm conducted polling for political candidates. In 1960 Harris became the first presidential pollster, working for the campaign of John F. Kennedy.

306 pages, Hardcover

First published March 1, 1974