What do you think?
Rate this book
Business Marketing Strategy: Cases, Concepts and Applications
A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.
864 pages, Hardcover
First published December 31, 1994
4 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.