King Arthur Flour Company

Images of America: Vermont

by David A. Anderson, Frank Sands (Foreward)

In 1790, George Washington was elected the first U.S. president, Thomas Jefferson became the country's first secretary of state, and flour imported to Boston from England marked the beginning of the King Arthur Flour Company. The King Arthur Flour Company, now more than two hundred years old, produces the flour of choice for millions, from beginning home bakers to the world's top chefs, and has evolved into a one hundred percent employee-owned company. King Arthur Flour Company illustrates the history of America's oldest flour company (and New England's oldest food company). King Arthur Flour was founded in Boston not far from Long Wharf, where the flour was unloaded from merchant ships. Five generations of the Sands family headed the company for almost two centuries until the Employee Stock Ownership Plan was initiated in 1996. Marketing at King Arthur Flour has always revolved around the icon of the lone knight on his horse, and in 1896, a lone rider dressed as King Arthur rode through Boston's streets atop a black stallion to advertise the product. Another creative marketing campaign featured a white sound truck, complete with a large pipe organ and an eight-foot statue of King Arthur, roving through New York City streets.

128 pages, Paperback

First published November 3, 2004

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

David A. Anderson has been photographing Mount St. Helens for many years and is a volunteer at the Mount St. Helens Institute. With photographs from public and private collections, many previously unpublished, his book illustrates what the Mount St. Helens area was like before, during, and after the eruption of May 18, 1980. These images show the landscape of the mountain as it once was and how the mountain continues to evolve today.

Reviews

[Ed · Rating 4 out of 5]

An interesting walk through the history of a 200+ year old New England company. The book traces the roots and evolution of what is today the King Arthur Flour Company, largely through scores of historic photographs and reproductions of advertisements and other marketing used through the years. Part of the book focuses on the success of the product in competitions, providing dozens of winning recipes. A fun combination of history book and cookbook.