The Neglected Firm: Every Manager Must Manage Two Firms : The Present One and the Future One

by Jorge Alberto Souza De Vasconcellos e Sá

Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues.

140 pages, Hardcover

First published May 10, 2002