International business and multinational enterprises

by Stefan Hyman Robock

One of the most dramatic and significant world trends of the last three decades has been the rapid, sustained growth of international business. This growth in business activity across national boundaries has brought with it many changes. It was not until the early 1960s that awareness of the problems began to have any significant impact on business education. This book grew out of the authors' experience of teaching international business courses in graduate business schools and executive programs around the world.

777 pages, Hardcover

First published January 1, 1973