Writing for the Mass Media

by James Glen Stovall

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing--inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations--and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.

Genres: Writing, School

293 pages, Paperback

First published November 1, 2013

About the author

James Glen Stovall (Jim) is a retired professor of journalism who lives in East Tennessee. During his teaching career, he taught at the University of Alabama (1978-2003), Emory and Henry College (2003-2006) and the University of Tennessee (2006-2016). He is now working on a second career writing young adult fiction and mysteries.

Jim is the author of the a selling writing textbook, Writing for the Mass Media, as well as other journalism texts such as Journalism: Who, What, When, Where, Why and How and Web Journalism.

Other books include:

• Seeing Suffrage:The 1913 Washington Suffrage Parade, Its Pictures, and Its Effects on the American Political Landscape

• Battlelines: Gettysburg: Civil War Sketch Artists and the First Draft of War

In addition to writing, Jim likes to paint (watercolor), draw (pen and ink), play music (dulcimer and banjo), garden and piddle around in his woodworking shop.

Jim grew up in Nashville, Tennessee, and that is his favorite setting for his novels.

Reviews

[Kayla · Rating 3 out of 5]

basic PR writing textbook