This is an irreplaceable tool for owners, investors, and users interested in structuring an effective asset management system to maximize profitability of their real estate assets. Since its publication in 1994, this landmark book has been translated into several languages and embraced by institutions, non-profits, universities, corporations, and investors. Throughout its numerous printings the book has earned a loyal following of real estate executives, who have successfully applied its principles to their own real estate endeavors. The principles found in this book cross all user-types and have been embraced by real estate executives from Fortune 500 companies and large institutional banks to small non-profits interested in applying asset-based management balance sheet techniques to their real estate assets. Risk is an inherent part of any real estate asset, and by following the principles of this book, the real estate professional can better understand and manage their real estate to minimize risk. Risk management is the cornerstone of any effective professional real estate asset management program. The book is written for both sophisticated and novice real estate professionals, and will teach you the following asset management - Definition of Asset Management - The Role of the Asset Manager - The Annual Asset Management Plan - Structuring the Critical Information for the Asset Manager - Reporting - The Decision-Making Process - Cash Flow Management - Liability Management Professionally managing real estate assets is a daunting responsibility for the asset manager, and in this dynamic economic environment it is more critical than ever that professional asset management standards are practiced. Most importantly, Real Estate Asset Executive Strategies for Profit Making will be an important tool in your toolbox to streamline the professional management of your real estate assets and make you and your organization a success.