Services Marketing

by Christopher Lovelock

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Genres: Business

544 pages, Hardcover

First published January 1, 1991

Reviews

[Meagan Cahuasqui · Rating 3 out of 5]

A great and comprehensive look at the basic principles of service marketing, though this edition did feel quite outdated with its examples for the current state of technology and marketing. The necessary gist was there but certain research was already obsolete

[Arturo De La Rosa · Rating 5 out of 5]

Lectura obligatoria!

[Soha Nagy · Rating 4 out of 5]

A very good book in service marketing, it took me all the way easily explaining the service marketing concept and the 7P’s for service. I had the chance to read most of it during my MBA.

[Davinder · Rating 4 out of 5]

Great book that really shed some light on some questions I had.

[Noor · Rating 4 out of 5]

good