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Creating New Clients: Marketing and Selling Professional Services
A manual which aims to teach managers how to get the best results when dealing with potential new clients.
196 pages, Hardcover
First published January 1, 1998
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December 8, 2018
An expanded and updated version of the material in the book Growing Your Client Base by the same authors.
My review of that described it as: Highly practical and effective advice aimed very specifically at the professional services consultant (and hence so much more useful than generic business books).
Relatively I didn't find this one quite so immediately useful - in part as much of the material was common, in part because it is a longer book and perhaps contains a little too much in certain areas. Although I suspect this will prove more useful as a reference book to revisit over time.
But both are recommended.
My review of that described it as: Highly practical and effective advice aimed very specifically at the professional services consultant (and hence so much more useful than generic business books).
Relatively I didn't find this one quite so immediately useful - in part as much of the material was common, in part because it is a longer book and perhaps contains a little too much in certain areas. Although I suspect this will prove more useful as a reference book to revisit over time.
But both are recommended.
Displaying 1 of 1 review