Connect with LearnSmart Access Card for Selling

by Stephen Bryon Castleberry, John F. Tanner Jr.

The 10th edition remains the most innovative textbook in Selling with its unique role plays, min-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. The text emphasizes the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. CONNECT: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results (applied and practical, results-driven technology).

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Published April 4, 2018