Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele

by Mark Duncan

"Now more relevant than ever!" Are these the issues holding back your yachting business right now? For the first time ever in yachting, the techniques, tools and strategies used by the most successful brokerage houses in the world today are now shared for the benefit of all. Written by one of the industry's longest-serving Commercial & Marketing Directors with added insight from Yacht Owners, charter clients and some of yachting's most successful CEOs, brokers and marketers, Smart Yacht Marketing 101 is your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read. Here are just some of the closely-guarded industry secrets now shared in this Packed with real-life case studies from yachting and many other luxury sectors, this comprehensive guide gives you the insight, tools and perhaps most importantly of all...the CONFIDENCE...to start building and executing the sales and communication strategies that will supercharge your company's growth - no matter how big or boutique you are today - by enabling you to better source and serve the most demanding clients in the world. This is the insight that is helping yachting to raise its game...and fast. Today, less than 10% of the world's Ultra High Networth Individuals (UHNWI) - those who can afford to enjoy all that luxury yachting has to offer - are actually doing so. And yet only a handful of aggressive start-ups and a few longstanding brokerage houses are successfully reaching out to the other 90%. They are the few who are winning the cream of the world's business by using t he tools and techniques shared in Smart Yacht Marketing 101. If you are not already... shouldn't YOU be one of them?

484 pages, Kindle Edition

Published November 29, 2018