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The Craft: Secret Codes and Methods for Unlocking Exponential Financial Value
"One of the most well-written business books I've read in the last decade." -- Angelique Rewers, CEO of The Corporate Agent The Craft reveals the deep secret to true corporate innovation, growth and Your success will be determined by your ability to decode the underlying beliefs, values and attitudes of those who sit across the table from you . How your board members, investors, customers, partners and employees perceive, react and think under differing situations will either unlock the exponential financial value harbored within your company - or, block it. Managing these deeper codes is a craft which eludes too many CEOs and senior executives. As a result, they misplay the most critical inflection points where real financial value can be created - including enterprise sales, M&A transactions, financings, exits, reorganizations and negotiations. The Craft sets forth the techniques and methods for integrating this knowledge and understanding into the corporate strategies of global companies, mid-market leaders, entrepreneurs and innovators. Chris Mailander is the CEO of Ironheart Corporate Advisory. He has worked across five continents and nine industries helping CEOs, leaders of nations and global investors navigate their most critical moments - while creating billions of dollars in new financial value for the companies and economies they lead. "The Craft is a playbook for corporate executives seeking to become the kind of 'super-athletes' who have the ability to redefine the entire game." -- Dana Frix, former managing partner of global law firm
242 pages, Paperback
Published May 18, 2019
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Displaying 1 - 2 of 2 reviews
April 1, 2021
I was expecting something else from this book. And all the information you need to learn in this book is in the last ten pages. The steps that you need to take.
What I learned from the book is this Build trust and run it like a campaign.
The rest is common sense, hire good people, have the guts to take the risk....etc
The book to me feels like an advertorial for the author's company, Ironheart Advisory where you can consult him to help you make the connections and seal those deals.
There's little about the algorithm and craft. By craft, the author lists all the ingredients needed but not the recipe.
What I learned from the book is this Build trust and run it like a campaign.
The rest is common sense, hire good people, have the guts to take the risk....etc
The book to me feels like an advertorial for the author's company, Ironheart Advisory where you can consult him to help you make the connections and seal those deals.
There's little about the algorithm and craft. By craft, the author lists all the ingredients needed but not the recipe.
June 22, 2019
Systems thinking for all!
When I bought this book, I wondered what the application and interest would be for me in my field of education. It quickly became apparent that The Craft was the structure my school system needed when they embarked on training the whole staff on “Systems Thinking” back in the ‘90s.
All staff were required to attend the training outside their work day. Since I was a new hire that year, the classes were full; I had to wait to the next school year to participate. (Notice the words “had to wait”; the campaign for that structure was being effective. There was a lot of TALK about the skills and content being taught. By the end of the year, it was apparent that the second semester group was “talking the same language” as the first group.
However, by the next year, NOTHING was done to continue the process, except training those of us left out the previous year. The talk turned to ridicule. Any momentum was lost. Although I could recognize some of the activities, they had lost all support and power. This business model that Chris Mailander teaches sounds dynamic for many applications.
I’m glad I read the book! It makes me think fondly on the really good motivational speakers I have heard. Chris is a wordsmith; his sports analogies were entertaining to me (even though I’m not sports-minded.) I especially liked “Creative” vs “Clever” — my word substitution is stubborn vs determined. Too many times leaders are “Responsive without being responsible.”
The last part of the book — the applications — were powerful! They were the Wow! Factor ;-)
When I bought this book, I wondered what the application and interest would be for me in my field of education. It quickly became apparent that The Craft was the structure my school system needed when they embarked on training the whole staff on “Systems Thinking” back in the ‘90s.
All staff were required to attend the training outside their work day. Since I was a new hire that year, the classes were full; I had to wait to the next school year to participate. (Notice the words “had to wait”; the campaign for that structure was being effective. There was a lot of TALK about the skills and content being taught. By the end of the year, it was apparent that the second semester group was “talking the same language” as the first group.
However, by the next year, NOTHING was done to continue the process, except training those of us left out the previous year. The talk turned to ridicule. Any momentum was lost. Although I could recognize some of the activities, they had lost all support and power. This business model that Chris Mailander teaches sounds dynamic for many applications.
I’m glad I read the book! It makes me think fondly on the really good motivational speakers I have heard. Chris is a wordsmith; his sports analogies were entertaining to me (even though I’m not sports-minded.) I especially liked “Creative” vs “Clever” — my word substitution is stubborn vs determined. Too many times leaders are “Responsive without being responsible.”
The last part of the book — the applications — were powerful! They were the Wow! Factor ;-)
Displaying 1 - 2 of 2 reviews