Direct Marketing: Strategy, Planning, Execution

by Edward L. Nash

With this eagerly awaited revision of this classic direct marketing reference, Ed Nash, one of the field's top voices, is back to show marketing and promotional managers in every business area how to maximize results with the awesome power of direct marketing methods. This encyclopedic resource delivers vital new information on all the the latest direct marketing issues, practices, and technologies, including database marketing... list management... informercials... post-mail and predictive research... packaged goods... computer systems... catalogs... budget planning... and much, much more. It's sure to be welcomed by results-hungry direct marketing pros eager to learn how to do it and increase profits.

Genres: Business

480 pages, Hardcover

First published January 1, 1982

Reviews

[Lori Grant · Rating 3 out of 5]

An optional-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.

[Edlyn Joy]

i want to read this