Registered Trademark: The Business Owners’ Essential Guide to Brand Protection

by Cheryl Hodgson J.D.

This consumer driven owners’ guide is your three-step path to secure a registered trademark for valuable brand names. Select. Secure. Sustain.™ Follow these easy steps to safeguard your online brands in Amazon Brand Registry, Social Media, domain registrations and more. Business owners face complex business and legal challenges on the path to a profitable business. One of those challenges is to identify and protect intangible assets that increase the bottom line. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today’s online environment.For the first time, a leading trademark attorney shares three proven steps to help insure you create a strong and legally protected brand. The author has carefully reimagined tried and proven trademark principles presented in easy to understand language. You will have the tools to create a significant, memorable brand so that you can market your business with a strength and integrity that makes a greater impact in the world, and upon those you serve.This integrity driven guide provides business owners and entrepreneurs the keys that unlock the door to greater business and financial success.You will •What is a trademark and when should you seek to register your brand names?•The types of brand names that qualify for a registered trademark, and which do not.•The process to successfully secure a registered trademark•Reasons your application will be refused and ways you can avoid rejection.•How to avoid being misled or scammed by dishonest opportunists.•How to side step bad advice and find an expert you can trust.

128 pages, Paperback

Published May 10, 2019

Reviews

[Nena · Rating 5 out of 5]

The process of obtaining a registered trademark can be confusing and complex. With the increased use of the Internet, especially social media, registered trademarks are more important than ever. The increased business opportunity that comes with the social media age comes with increased threat of intellectual property infringement Cheryl Hodgson’s Book provides any business owner with helpful and necessary information to make sure the names of their products and services are protected .

I didn’t realize how important as well as difficult it is to register your trademarks until reading this book. Registering is like playing both offense and defense. If you don’t do it, you may as well handover your intellectual property to competitors!

Having study law in business school I have to say I wish more riders were like this one. Just over 100 pages in formatted for all to easily understand, I strongly recommend for entrepreneurs and business people to pick up this title. With 87% of all trademark applications in the US being rejected initially this book is the first line of defense giving you a simple step-by-step look at how to register, common pitfalls and perhaps equally as important: WHEN TO ASK FOR HELP!

[Tiffany Kristy · Rating 5 out of 5]

You would think that more companies would naturally register their trademark for their company names, but you would be surprised. I, myself, didn't know how important it was until I read this book which explains why you should and the possible risks in not doing so. I liked that this book was easy to ready, and it explains mostly everything, as well as presented examples. It's not easy to come up with an original name brand or slogan, but it's not hard to trademark it once you figure it out. Don't let all of your hard work go to waste, and remember to legally protect yourself and your business.

[Omar Anas · Rating 5 out of 5]

I enjoyed this book very much. Wow, I don't need an expensive lawyer to trademark my ideas. This is a simple to read book that I will use to help patent my products that I will import from China to USA. Now I know the proper forms and step by step procedures to make it happy. Ironically, it was written by a lawyer, so I am confident I can trust her.

[Fallon · Rating 5 out of 5]

read this book because my mom isn’t big on reading but is building a small business. So glad I did because I was able to translate a lot of vital information about trademarks. It is beyond important to take the time to learn how to protect your brand. There’s a ton of good info in this read but it’s written in a way that is easy to follow.

[Aaron Zimmerman · Rating 5 out of 5]

This book is most certainly an essential guide for anyone who has or is thinking about starting a business and is wondering about brand protection. The book is really easy to follow, and Cheryl Hodgson does a great job demystifying the subject of trademarks. I can easily recommend this to any aspiring businesswoman or businessman.

[Rekey Jackson · Rating 5 out of 5]

This book is very helpful and it was just what I needed to know to get my brand launched off correctly. It definitely full filled a much needed gap I was missing to expand.