Finally! The Ultimate Bid and Proposal Compendium is the most comprehensive guide to winning bids, tenders and proposals. It's packed with lots of hands-on examples and best practice guidance to develop winning proposals. This well-structured and easy-to-read book shares insights to virtually all aspects of modern bid and proposal management. It explains how customers evaluate your bid document and how you trigger their 'yes'. It delivers step-by-step guidance through the entire proposal process, from pre-proposal stages, proposal planning and bid qualificaton, writing convincing proposal text until price negotiation. It also covers in detail all the elements that a company needs to establish and staff a successful proposal organisation. The compendium is designed as a practical reference book for everyone involved in proposal development, regardless of the industry. It is for new hires as well as for experienced professionals. It is also a great reference for candidates undertaking the APMP Foundation or Practitioner exam. The Ultimate Bid and Proposal Compendium should be on every proposal professional's desk! More information on www.proposal-compendium.com
Christopher S. Kälin is a global authority on bid and proposal management.
He is the Founder and Managing Partner of CSK Management. He presents public and corporate seminars as well as conducting live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve success rates, generating over 50 billion dollars in business across many industries, including IT, telecoms, defence, transportation, financial industries, event organisation, gambling and business outsourcing.
He was co-founder and chairman of the German-speaking APMP chapter (Association of Proposal Management Professionals) and regional director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award.
He developed the BidMaster™ Framework and the Storyline Method™ for developing compelling proposals.
He is also a well-received speaker at business development conferences and sales conventions around the globe.
He graduated with a degree in Business Administration and Information Technology from Zurich University.
This book is a MUST READ to all organizations/ managers who are new to the bid world.
The first chapters give you advice on how your company should set up their bid team, how to identify the right profile for bid managers, as well as how to upskill your team.
A later chapter helps you to understand the view of the customer ( essential to do if you want to win).
The majority of the book is focusing on the actual bid work. It is comprehensive, very detailed, well structured. It is a great addition to the APMP BOK ( Body of Knowledge) with more detailed explanations and examples.
I would recommend this book to everyone who is involved in creating proposals or answering bids.