I wanted to read this book for two reasons: I thought it could help me figure out a few things for my self-published author career, and I have a keen interest in alternative rock and the music industry. This book further confirms that books and music are not miles apart as industries, so yes, I got a few ideas and inspiration for my own marketing. The writing isn't great, but then again, this isn't a book you read for enjoyment. If you want to break into any industry or want to better understand the modern music business, I strongly recommend this. Carl Hitchborn knows his stuff.
I found this book was very uninformative. I came across it after seeing Carl's ads on Facebook. I am a music manager so thought it could be useful to read. I was wrong. This book gives away nothing and is a big sales pitch to spend money on the next part of his program. Most people advertising in this way give away useful information in their first free or cheap offer. This book does not reveal anything new at all. In fact, the author writes at length about his soured relationship with the band he worked with and uses this book to try and smear their name. It comes across as very unprofessionally and I finished the book with an icky feeling wishing I hadn't financially supported this man. There are many better companies around teaching the 'new way' of the music business. I have enjoyed content from Indepreneur, Ari Hernstand and others and would recommend anyone wanting to learn to head there first. Sorry, but this book is just not at all good and was a waste of my money.
Don't buy this. I hate to start reviews so scathingly, but it's so poorly written and eye wateringly expensive. I paid around $30US for it and it's about 70 pages long (double spaced)- consider the fact that a book like The 4 Hour Body is 600 pages long and costs $20. It's largely a memoir and a sales pitch to the author's online academy, and boasts no technical or rigorous information as to how to progress in the new music industry. Read Ari Herstand's "How To Make It In The New Music Business" - boatloads of technical, well-written information on how the industry works from a marketing, fiscal and creative perspective. 450 or so pages of gold. Also I recommend checking out Indepreneur's products too. I have no affiliation whatsoever with either of these companies.
I found Carl’s book very informative. I work in the music industry and it was refreshing to read about somebody else’s experience of the industry from an outside perspective. I could relate to a lot of the content. There were a number of useful indicators of the way the industry needs to change, an examination of some of the things in the industry that just don’t make any sense and I thought the story was interesting all the way through. I did not find that Carl went into too much detail on any particular aspect of the story and I would definitely recommend this book to anyone who is interested in the workings of the music industry. Kudos to Carl for following what he believes in. An inspirational read.