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30 Days And 30 Years
Unexpected factors can cause a business or project plan to be tossed out the window in the blink of an eye. If you are a Board member, a CEO, a top or mid-level executive, a startup entrepreneur or just a person with a big dream, what do you do when your plans go awry? How can you make a difference in what you do? Why is a different approach vital to success in this fast, ever-changing, volatile world? How can you stay on course to achieve your long-term vision? Azran Osman-Rani’s 30 Days of Curiosity and 30 Years of Purposefulness strategy is a fresh and unorthodox take on creating an entrepreneurial culture that can transform how businesses operate. Highly engrossing and thought-provoking, this book is a must read for all who want to break organizational norms.
235 pages, Kindle Edition
First published January 1, 2019
3 people are currently reading
28 people want to read
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March 17, 2023I had the pleasure of enjoying an event where the author spoke prior to reading his book. I appreciate the overarching message of focusing on big, long term goals, and also on managing and iterating in shorter duration periods or sprints. Working in software the idea is sprints is all to familiar and well documented.
Some things I found interesting:
- It was great to get insight into the airline industry. I’ve often wondered about pricing and had anticipated that premium seats, although less in number, drove a higher rate of return per unit of cabin space. Osman-Rani calls out how accounting for 20% of the seats they can still make up 40 - 60% of the revenue on a flight. Recently, even premium economy seat prices have inflated at much higher rates than economy. And business class and first class rates have gone even higher. To a certain extent, I hate the airline industry for creating “value” by making economy so uncomfortable that people are willing to pay so much more for regular seats, but I can’t argue with the business outcomes (and I’m a thin, 5’ 8” man).
- Other factors come into play and I must say part of the monetization schemes are frustrating. When a low cost airline monetizes seat assignments, now a family of 4 has to pay more just to sit together, and for each ticket. Osman-Rani is aware of the price sensitivity in the market and even calls out that when it comes to scheduling, saving them money with a less optimum schedule is a great way to compete against larger airlines because cheaper ticket prices can easily save on the cost of accommodation for an entire day. But then he’s also squeezing that same family of 4 to guarantee they can sit together. It’s a tough business, they need to make money somehow…
- Can you believe that a plane would lose 2 tons if you simply removed the in-flight entertainment systems and replaced it with bring your own device entertainment and Wi-Fi?
- I really like the interview question recommendations for new hires, such as: What do you enjoy doing outside of work and when was the last time you did it? Gauging for passion & interest and seeing what it says about their breadth of skills. Then asking about something they’ve taught themselves in the past 6 months and for probing about if they are focused a lot on past accomplishments vs future plans. There are a few other good ones about big life/career accomplishments including one about what will define their life and what they’ve done in the past 6 months to bring them closer to that goal. That’s something I definitely had to sit and think a bout after reading.
All in all, this isn’t going to be the best book every written about business, but it did have a few gems and I do enjoy hearing anecdotes about the successes and failures that Osman-Rani shares.
Some things I found interesting:
- It was great to get insight into the airline industry. I’ve often wondered about pricing and had anticipated that premium seats, although less in number, drove a higher rate of return per unit of cabin space. Osman-Rani calls out how accounting for 20% of the seats they can still make up 40 - 60% of the revenue on a flight. Recently, even premium economy seat prices have inflated at much higher rates than economy. And business class and first class rates have gone even higher. To a certain extent, I hate the airline industry for creating “value” by making economy so uncomfortable that people are willing to pay so much more for regular seats, but I can’t argue with the business outcomes (and I’m a thin, 5’ 8” man).
- Other factors come into play and I must say part of the monetization schemes are frustrating. When a low cost airline monetizes seat assignments, now a family of 4 has to pay more just to sit together, and for each ticket. Osman-Rani is aware of the price sensitivity in the market and even calls out that when it comes to scheduling, saving them money with a less optimum schedule is a great way to compete against larger airlines because cheaper ticket prices can easily save on the cost of accommodation for an entire day. But then he’s also squeezing that same family of 4 to guarantee they can sit together. It’s a tough business, they need to make money somehow…
- Can you believe that a plane would lose 2 tons if you simply removed the in-flight entertainment systems and replaced it with bring your own device entertainment and Wi-Fi?
- I really like the interview question recommendations for new hires, such as: What do you enjoy doing outside of work and when was the last time you did it? Gauging for passion & interest and seeing what it says about their breadth of skills. Then asking about something they’ve taught themselves in the past 6 months and for probing about if they are focused a lot on past accomplishments vs future plans. There are a few other good ones about big life/career accomplishments including one about what will define their life and what they’ve done in the past 6 months to bring them closer to that goal. That’s something I definitely had to sit and think a bout after reading.
All in all, this isn’t going to be the best book every written about business, but it did have a few gems and I do enjoy hearing anecdotes about the successes and failures that Osman-Rani shares.
July 1, 2019
One of the best books Ive read so far. This is one of the books that keeps you hooked, basically you cannot put this one down.
September 16, 2019
Very pragmatic and insightful book! Highly recommended this to anyone who's interested in creating impact in their spheres.
January 16, 2024
As an aspiring entrepreneur and leader, this book has definitely shaped my view on organisations and I am now a big fan and soon to be practitioner of Azran's philosophies!
August 11, 2022
Practical, real world, working examples on approaching business/life differently
Highly recommended read for anyone wishing to challenge the status quo in business or one's own personal development. Learn from someone who's done it in reality, achieving accolades in both personal and professional fronts that is nothing less than inspiring and admirable. This book resonated with me on so many levels! If you find yourself looking to challenge traditional ways of business management and planning, looking for a fresh perspective, then thus book is a must read!
Highly recommended read for anyone wishing to challenge the status quo in business or one's own personal development. Learn from someone who's done it in reality, achieving accolades in both personal and professional fronts that is nothing less than inspiring and admirable. This book resonated with me on so many levels! If you find yourself looking to challenge traditional ways of business management and planning, looking for a fresh perspective, then thus book is a must read!
Displaying 1 - 5 of 5 reviews