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EMBRACING THE NET: CHANGE@COMPANY.COM
Adapt or die. Transform to thrive. It's a new world so you need a new way of running your business. A cool looking Web site is useless if you haven't got your head around the organisational redesign that is critical for Internet success.
The real winners of the dot-com world will be the old economy businesses that manage to embrace the net and integrate the potential of the web into their existing business.
But how? Going online is easy; succeeding online is much harder. The 'front-end' of e-business is simple. This book looks at the hard stuff. By looking at companies that have done it, it shows how you can profit by getting the 'back-end' right. To do so you must embrace the net.
The real winners of the dot-com world will be the old economy businesses that manage to embrace the net and integrate the potential of the web into their existing business.
But how? Going online is easy; succeeding online is much harder. The 'front-end' of e-business is simple. This book looks at the hard stuff. By looking at companies that have done it, it shows how you can profit by getting the 'back-end' right. To do so you must embrace the net.
200 pages, Paperback
First published January 15, 2001
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