Moscow Meets Madison Avenue: The Adventures of the First American Adman in the U.S.S.R

by Gary Burandt

Tells the fascinating, humorous story of the author's attempt to open the Soviet Union's first Western ad agency in the wake of glasnost and perestroika and the many obstacles officials placed in his way. National ad/promo. Tour.

222 pages, Hardcover

First published October 1, 1992