Tracing the life of Frank Batten, founder of the Weather Channel and one of the most fascinating businesspeople of this era, this biography details the management style that helped Batten ascend to the top of a media empire as well as the ethical stances that have defined his tenure. Also examined are the controversial personal and business benchmarks that have shaped his career and his private struggle with cancer that nearly cut short his half-century-long run atop the business world.