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The Entrepreneur's Guide to Building a Better Business Plan: A Step-By-Step Approach

Effective business planning is essential for the life and health of any business, whether newly formed or an ongoing enterprise. Using a step-by-step approach, examples and case studies, it brings together the fundamentals of the business plan and shows how it can be presented for more effective results.

304 pages, Hardcover

First published July 15, 1992

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