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Essential Marketing Frameworks and Concepts
Essential Marketing Frameworks and Concepts offers a systematic and up-to-date overview of the key frameworks and concepts commonly used in marketing analysis. It is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, for marketers interested in mastering their strategic analysis skills, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.
120 pages, Paperback
First published August 1, 2006
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