Neuroeconomics: theory, Applications, and Perspectives: Prooceedings of the 1a Officina di Neuroeconomia

by Maria Gabriella Ceravolo (editor), Lucrezia Fattobene (Editor), Gianmario Raggetti (Editor)

Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.

392 pages, Kindle Edition

Published July 27, 2018