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Herschell Gordon Lewis on the Art of Writing Copy
Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets
448 pages, Paperback
First published January 1, 1988
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Displaying 1 - 4 of 4 reviews
September 20, 2017
Bit dated but still worthwhile tips.
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March 4, 2010Didn't get very far in this book - maybe page 25 - before returning it to the library. Just didn't keep my interest, and I found the author's tone kind of condescending, rather than instructional/educational.
June 28, 2014
Yawn...eyes drooping...looks at clock...repeat...sleep. The end. 1/10
October 16, 2016
Miles de recomendaciones para escribir en diferentes medios publicitarios, muy buen libro de referencia.
Displaying 1 - 4 of 4 reviews