Clients and Designers: Dialogues With CEOs and Managers Who Have Been Responsible for Some of the Decade's Most Successful Design and Marketing Communications

by Ellen M. Shapiro

Top executives describe the importance of design to their businesses' success and discuss each stage of the design process

176 pages, Hardcover

First published January 1, 1989

About the author

Hi, I’m Ellen Shapiro, graphic designer and writer, head of Visual Language LLC, a New York communications firm. A graduate of UCLA's College of Fine Arts, I write about projects, education, and trends in graphic and product design, advertising, photography, typography, and illustration.
My new novel, THE SECRET BUTTONS, historical fiction for readers 10 and up, follows the journey two young girls from Vienna, Austria, to wartime rural England, to Brooklyn. New York, where they rebuild some of what was lost in the Holocaust and all of themselves.
My first book, “Clients and Designers,” was published by Watson-Guptill in 1989. I’ve written two editions of “The Graphic Designer’s Guide to Clients” (Skyhorse, 2014). My award-winning Alphagram Learning Materials (http:theAlphagramShop.etsy.com) are helping kids everywhere learn to read, write, and spell.Magazine writing includes essays and firm profiles for Communication Arts; serving as a contributing editor of Print magazine; and continuing to write and photograph for printmag (https://www.printmag.com/author/ellen...).
I’ve been privileged to judge design and advertising shows. the New School, and Pratt Institute, and lecture and speak (https://visualanguage.net/media/).