IF YOU'RE LOOKING for a real-world depiction of the entrepreneurial experience, look no further. Charles D. Morgan's Now What? The Biography of a (Finally) Successful Startup is the riveting first-hand account of his technology startup First Orion and his small team's relentless, nine-year quest to build a call blocking, scam-protection system within the network of a major telecommunications network. This is a book tailor-made for the era we live in now, when tech startups are the new garage bands and Steve Jobs is the new American Rock Star. If you're a general reader, this book reveals the surprisingly messy life inside your smartphone. And if you're an entrepreneur setting out to secure your place in the Steve Jobs pantheon, Morgan's insights into the entrepreneurial mind and business strategy make this book nothing less than due diligence.