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The 1942 Sears Christmas Book
Unearth a treasured piece of nostalgia with our rare facsimile of the original 1942 Sears Christmas Catalog. Get transported back in time and experience the joy of mail-order catalog shopping during the holiday season. An extraordinary find for collectors and history buffs alike.
For generations, the much-anticipated arrival of the Sears gift catalog signaled the start of the holiday season. This faithful facsimile of the retailer's 1942 Christmas edition offers a nostalgia-inducing chance to relive those bygone years when turning the pages of a catalog could excite young minds with dreams of a shiny toy truck or a new doll under the tree.
A unique collectible, The 1942 Sears Christmas Book also provides an interesting look at how merchandise has evolved over the years . In 1942, Sears shoppers could purchase toys as well as housewares, clothes, furniture, candy, and gifts to send to servicemen (all at prices that now seem astonishingly low). The wartime catalog even includes information about the importance of saving scrap metal for munitions and encourages readers to buy war bonds.
A new Introduction by Ben B. Judd, Jr., PhD., the former chair of the University of New Haven Department of Marketing and International Business , provides thought-provoking insights into the catalog's importance to rural America and the recent downfall of the retail giant.
For generations, the much-anticipated arrival of the Sears gift catalog signaled the start of the holiday season. This faithful facsimile of the retailer's 1942 Christmas edition offers a nostalgia-inducing chance to relive those bygone years when turning the pages of a catalog could excite young minds with dreams of a shiny toy truck or a new doll under the tree.
A unique collectible, The 1942 Sears Christmas Book also provides an interesting look at how merchandise has evolved over the years . In 1942, Sears shoppers could purchase toys as well as housewares, clothes, furniture, candy, and gifts to send to servicemen (all at prices that now seem astonishingly low). The wartime catalog even includes information about the importance of saving scrap metal for munitions and encourages readers to buy war bonds.
A new Introduction by Ben B. Judd, Jr., PhD., the former chair of the University of New Haven Department of Marketing and International Business , provides thought-provoking insights into the catalog's importance to rural America and the recent downfall of the retail giant.
- GenresChristmas
224 pages, Paperback
Published September 18, 2019
About the author
Sears Roebuck and Co.
61 books11 followersSee author Sears for product manuals (i.e. Kenmore) and cookery books.
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Displaying 1 - 5 of 5 reviews
December 7, 2021
I read the e-book version so I’m not sure how big of a difference that makes. I enjoyed reading about some of the old toys and looking at the pictures.
The simple spelling mistakes and missing letters were beyond annoying, there would be pages of text that looked like a toddler wrote them.
There were also not a lot of pictures I was honestly expecting more for an almost 900 page catalog.
The simple spelling mistakes and missing letters were beyond annoying, there would be pages of text that looked like a toddler wrote them.
There were also not a lot of pictures I was honestly expecting more for an almost 900 page catalog.
November 23, 2019
Loved this so much! 1940's and christmas, my favourite thing!
December 28, 2021
Very enjoyable and informative look at American culture in 1942
March 8, 2022
really like looking at what was sold then and the quality compared to today they seem to have better
things than and more educational//
things than and more educational//
November 15, 2019
A Family Memory
One of my favorite reads as holiday nostalgia swamps me in December. I love looking at the toys. Remembering Christmas morning joy.
One of my favorite reads as holiday nostalgia swamps me in December. I love looking at the toys. Remembering Christmas morning joy.
Displaying 1 - 5 of 5 reviews