Every Job is a Sales Job: How to Use the Art of Selling to Win at Work

by McGovern

***#5 WALL STREET JOURNAL BESTSELLER***
An essential roadmap to achieving professional and personal success―from the "First Lady of Sales"

While you may not have "sales" in your title, that doesn't mean you don't have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you're selling the other person on an ideal version of yourself. Every Job is a Sales Job will help you learn to identify "selling" opportunities that you may have overlooked. This indispensable roadmap will show you how to take control of your personal and professional success.

McGovern shares her proven 5-step sales process to help you attract new business, retain existing customers, and spot opportunities to promote yourself and your ideas. You'll learn how to:

* Create a plan and set attainable goals 
* Identify subtle opportunities that could result in future success 
* Establish trust and listen for clues to understand what others need
* Ask for what you want and move past the fear of rejection 
* Follow up on your ask, be grateful, and pay it forward
* Muster up the courage to ask for referrals and references

Genres: Business

224 pages, Hardcover

Published September 17, 2019

Reviews

[W. Whalin · Rating 5 out of 5]

Shift Your Perspective With This Book

I’ve never been keen to admit my work involves sales. DR. Cindy McGovern helps readers change your attitude about selling and realize everything involves sales. As she writes in the introduction, “That’s an important revelation, because no matter what job you’re in—college professor, lawyer, Uber driver, maintenance engineer, receptionist, coder or anything else—you have to sell stuff. You might not think so. You might not realize it. But you do. Every day. Every single day.” (Page x)

Dr. Cindy has created a five step process which is the core of this book: plan, look for opportunities, establish trust, ask for what you want and follow up. This book mixes practical examples with insightful how-to information. Everyone can profit from reading EVERY JOB IS A SALES JOB. I highly recommend this well-written book.

W. Terry Whalin is an editor and the author of more than 60 books Straight Talk From the Editor

[Missy · Rating 5 out of 5]

I was fortunate to get my hands on an early release copy of this book and it is an excellent book for anyone in any business. Dr. Cindy proves that every job and every role in a company is a sales job with use of every day relatable stories. If you are starting out in business, wanting to improve in your current role or starting a new business, this is a must read.

[Amy Cope · Rating 4 out of 5]

A logical approach that isn't about meeting marketing goals and sales metrics. It seemed more about listening and connecting with others and trying to help them (which can help you). People want to go where they are treated well. It is also about finding ways to go above and beyond expectation to provide good customer service that keeps them coming back. I enjoyed the anecdotes.

[Margie · Rating 4 out of 5]

Dr. McGovern had an interesting path from college professor to sales professional. She knew in her heart that she could sell and when trying to obtain her first sales job, had to sell her future boss on the idea that she would be great without any sales experience. She did get the job. This book is her story but also sharing of knowledge and a reminder that every kind of negotiation we do is a sales job from trying to convince your sibling to let you have the last piece of cake to why a vendor should agree to reduced pricing on a proposed scope of work. It was fast-paced and interesting. And I who would rather have my teeth pulled without anesthesia than try to sell anything to anyone, could see that there are different kinds and levels of selling. I sell people on my ideas frequently. Didn't look at it as sales. McGovern talks about being authentic, enthusiastic and honest. Surprised me, but I liked the book.

[Andrew C · Rating 3 out of 5]

I was/am intrigued by the thought process of everything being a sales job. At first it sounds too calculated and robotic but when you boil down interactions to being able to ask for and get things you want, it makes sense. The blue print and advice is not bad, my takeaway was that the author recommends being aggressive and making sure you are clearly stating what you want. Where she lost me was on most of the example stories just seemed overly simplified and almost made up to where she’d make a point, then say this one time my friend John, and have a smooth example where they executed her advice and it worked. It just felt like she was over simplifying the millions of reasons it’s a unique situation and just saying ‘it’s that easy, just do it’.

[Zena Lina · Rating 3 out of 5]

McGovern says that in order to be a good salesperson you need to:

- be considerate and listen carefully to what the buyer is saying
- develop a rapport with the customers and focus on a long term relationship.
- go to networking events and be sure to follow up.

All this is fine but more emphasis needs to be placed on the types of customers you are working with. Some bosses or clients don't care about building a rapport, and it's not always easy to find someone who shares the same values as you.

[Tonia O'Neill · Rating 5 out of 5]

Dr. Cindy McGovern's "Every Job is a Sales Job" is a game-changer. It reframes our professional lives, revealing the power of "selling" ourselves and our ideas in every interaction. With her proven 5-step process, McGovern equips us to unlock hidden opportunities, build trust, and achieve success. This book is a must-read for anyone who wants to take control of their career and reach their full potential.

[Corey Perlman · Rating 5 out of 5]

I would recommend this book to anyone graduating high school or college. Effectively selling yourself is a skill that can be learned but takes practice! This book is the definitive guide to get you there. Selling yourself effectively is a skill that will provide dividends throughout your entire career. Don't go it alone - get this book and start building that muscle!

Corey Perlman
Author of Authentically Social: Break Through By Being You!

[Lauren Levanduski · Rating 5 out of 5]

I could not put this book down. Both well-written and insightful, it made me identify my own weaknesses and has inspired me to improve upon areas of my own skills that I did not even realize I was getting wrong. Dr. Cindy is a master of illuminating your inner sales potential. I will definitely be recommending this to friends and colleagues!

[Morgan Hart · Rating 5 out of 5]

This book is a game changer! Whether you’re a sales professional or not, there’s helpful anecdotes and strategies that will help with your confidence in asking for what you want (and deserve). Using the 5 step method has already helped in my career and my personal life and can’t wait to see where it takes me!

[Halina Miller · Rating 5 out of 5]

This is a transformative book that will shift your perspective on professional interactions. Dr. Cindy McGovern illustrates how selling isn’t limited to traditional sales roles but is integral to every profession. This book is an invaluable resource for anyone looking to advance their career or just entering the workforce!

[Karen Briscoe · Rating 5 out of 5]

Transform your business, career, your life by tapping into the inspiration and insights! Use the art of selling to win at work and life because truly every job is a sales job. Karen Briscoe, author and podcast host 5 Minute Success

[Andres Montenegro · Rating 3 out of 5]

Libro fácil de leer.
Ideal para personas que quieran aprender conocimientos básicos y prácticos de la gestión de ventas.
No le puse más estrellas porque no soy particularmente fan de los libros con tantos ejemplos o anécdotas de vida de los autores.

[Mérida Santomé Román · Rating 4 out of 5]

Útil y conciso. No leo libros de este género con frecuencia pero me ayudó bastante a reconocer lo que hago bien, a pulir lo que necesito mejorar y a hacer cosas totalmente nuevas. Muy recomendable! 🤓📖

[MichaelR · Rating 3 out of 5]

Presents a good theory on how to stay focused on 'sales' with practical examples.

[Amir Jabbari · Rating 2 out of 5]

Negotiation is used in every aspect of your life 24/7

[Dimitri · Rating 3 out of 5]

Plan and Listen are the main ingredients in this book.

My Highlights: https://learning.oreilly.com/u/748020...

[Reid Fishman · Rating 5 out of 5]

Cindy McGovern understands sales as well as anyone and her insights and ptocesses are terrific

[Charlie Rodríguez · Rating 5 out of 5]

Es un excelente libro para comprender los detalles más básicos e importantes en asuntos de desarrollo social y personal en nuestros deseos y demandas...

[Nora Portugal · Rating 3 out of 5]

Es una introducción básica pero buena a las personas que tenemos 0 nociones al tema comenzando por la mentalidad de creerte un vendedor.

No lo recomendaría pero si me gustó.

[Chris Condie · Rating 2 out of 5]

One hundred seventy-six pages of anecdotes and stories, generally equating the word "sales" to "persuasion", and very loosely organized around 5 basic, common sense principles (she calls steps). Intellectually, it was very lite and repetitive. But it was a short read, taking less than an hour to complete and contained some good reminders.