So you have a brilliant idea for a digital product. Now what?
This concise, easy-to-read manual will walk you through the steps of creating great apps and other products. With an unwavering focus on user experience and a commitment to ongoing iteration, the authors break down all the elements and exercises that go into creating products people won’t just buy, but will love to use.
You’ll learn about: • The foundation of all great digital products, including finding your vision, mapping your user journey, and always mapping your strategy back to your goals • How to conduct lean, mean research without a lot of time or money • Which development methodology will work best for you, your product, and your scaling team • Why user-centric design is integral to any successful product today • The secrets to building a small, effective startup team • How to bring your business model to life and attract the right investors at the right time
With hands-on, tactical instruction, you’ll create the building blocks of a great product, including: • Your very first proof of concept • A value proposition you can commit to • A tangible product workflow • A feasibility audit • Iterative prototypes that react to feedback and lessons learned • Your first pitch deck
Got Ideas? turns dreamers into viable entrepreneurs and good ideas into excellent products with great UX.
This is a beautiful hardcover written to guide would-be startup founders through the steps and phases of creating new products — specifically, digital products like apps and websites. It's super clear and also pretty entertaining. Highly recommend if you're interested in becoming the next big thing in tech!