The Millennial Whisperer: The Practical, Profit-Focused Playbook for Working With and Motivating the World’s Largest Generation

by Chris Tuff

Written by a leader for leaders, The Millennial Whisperer shares proven, profit-driven strategies for leading millennials in the workforce. The Millennial generation is the largest, most diverse generation in the history of the United States. They will make up 75 percent of the workforce by 2030. Unfortunately, Millennials made a poor first impression in the business world, developing the reputation of being lazy, entitled, selfish, and disloyal. The truth is, Millennials are no lazier or more entitled, selfish, or disloyal than any previous generation; they just grew up with different experiences than older generations and are motivated by different things. In The Millennial Whisperer , Chris Tuff puts into context the ways Millennials differ from previous generations and shares practical steps companies and leaders can take to immediately boost productivity without building an office full of ping pong tables, beer kegs, and participation trophies. Chris provides practical ways for leaders to build a corporate culture in which Millennials can thrive, establish effective rewards systems at lower cost, address disciplinary methods effectively, and more! Get ready to turn your conference room back into a conference room, bring the beer kegs home for your next birthday bash, and put the participation trophies in the trash where they belong.

Genres: Business

206 pages, Paperback

Published March 12, 2019

About the author

Chris is a partner at 22squared, a full-service advertising agency based out of Atlanta, GA where he oversees content marketing and partnerships. Chris has held many different roles over the 10 yrs he's been there and specializes in building new offerings and motivating the millennial generation.

Chris was one of the first marketers to work directly with Facebook in 2005, and is now one of the foremost thought leaders in the digital space. Always on top of emerging trends, he oversees all content marketing and helps push to get our existing clients access to first-to-market ad products and offerings. He's responsible for partnership development with technology and media companies like Twitter, Google, Facebook, and beyond.

Reviews

[Hestia Istiviani · Rating 3 out of 5]

I read in English but this review is written in Bahasa Indonesia

Millennials care about authenticity and purpose, and they want to feel like they're contributing to a goal beyond just paying their bills. They see and crave the potential business have to improve the world around them.

Sebagai orang yang juga termasuk dalam golongan Millennial (atau "generasi langgas" kalau mas Yoris Sebastian katakan), rasanya kerap dianggap sebagai sosok yang menghancurkan banyak hal. Misalnya kebiasaan kecil yang ternyata berpengaruh terhadap lanskap bisnis ke depannya. Ujaran dan penilaian negatif dari generasi yang lebih senior menjadi hal yang lumrah ketimbang berusaha untuk mencari jalan tengah dan strategi bagaimana bisa menjembatani sehingga produktivitas tetap terjaga.

Chriss Tuff adalah tipe orang yang kedua. Alih-alih menyalahkan para Millennial, ia mencoba membuat strategi bagaimana bisa memahami generasi ini dan memberdayakannya agar ketika mereka menjadi senior, tidak akan menyesatkan junior-juniornya.

The Millennial Whisperer ini tergolong tipis. Tidak lebih dari 200 halaman dengan bahasa yang mudah dipahami, bisa diselesaikan dalam waktu 3 jam saja. Isinya juga lebih banyak tentang praktik yang bisa dilakukan oleh para pimpinan yang memiliki Millennial dalam tim kerjanya.

Tuff menyusun buku ini dengan rapi dan sistematis mengikuti cara berpikir kebanyakan pembaca. Dia tidak langsung lompat pada keadaan dimana para Millennial mulai membuat onar. Setidaknya Tuff melakukan pendahuluan mengenai siapa yang dianggap Millennial. Hal ini menurutku cukup penting, sebab bisa membawa mood pembaca menjadi (setidaknya) lebih positif dalam memandang Millennial.

Give them the freedom they crave and help them find their own purpose within their jobs, and if their purpose lives outside of what they're doing, then help them get there.

Sayangnya, aku hanya sanggup memberikan 3 bintang saja. Tuff yang menjadi salah satu pimpinan dalam sebuah perusahaan, 22squared namnaya, terus menggunakan kasus yang ada di tempatnya itu. Padahal, apabila diperkaya dengan kasus dari perusahaan lain (yang tidak atau bukan perusahaan rintisan, misal) mungkin akan membawakan perspektif lain mengenai memimpin Millennial. Selain itu, di beberapa bagian aku merasakan pengulanagan yang sebenarnya juga ia perdalam dengan penjelasan lain.

Apakah worth reading? Jujur aku akui, biasa saja.

[Vi · Rating 4 out of 5]

An insightful gem. I enjoy that the author’s outlook is for companies to become more agile and evolve to what is.