Don't Say No For The Prospect: How I Went From A Sales Rookie To A Retail Leasing Rockstar to Shopping Center Owner With More Than $79 Million In Assets!!

by Beth Azor

Retail Real Estate Icon Beth Azor has been teaching sales teams how to go from no to yes for decades. Written in first person and full of humorous and personal anecdotes, Don't Say No For The Prospect is a how-to manual on overcoming fear and negative self talk. Using humor and personal anecdotes from her own retail leasing career, Don t Say No For the Prospect describes all of the conscious and unconscious ways we delay the ask and sabotage our own sales efforts. Considered a must-read for every retail leasing agent, Don t Say No For The Prospect has become the definitive framework for creating real and lasting trust between leasing agent, prospect and property owner.

134 pages, Paperback

Published January 2, 2019

Reviews

[Amy Linda · Rating 5 out of 5]

A good story teaches so many lessons and Beth has SO MANY STORIES! I love this book. I read great stories, advice, and tips. Plus she gives templates. And...it’s a quick read. If you’re in real estate, I can’t recommend it enough.