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The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience
The Value Mix is for people who want to design new value propositions that their customers will deeply care about.
How do you go from an idea to a product or service that people want ? How do you translate a customer interview into marketing insight ? In The Value Mix , Guerric de Ternay answers these important business questions.
★ This short practical book helps you solve a big how to create meaningful and successful products or services , i.e., design new value propositions that matter to your customers. ★
Acting as the perfect companion to the lean startup methodology, the design thinking process, and customer development research , The Value Mix equips you with that additional edge, enabling you to design meaningful value propositions for your customers. -- Learn ✓ Harness customer interviews to deeper understanding of what they want
✓ Identify who are your real competitors and how you can win over them
✓ Transform a simple idea into a desirable product or service
✓ Tell a compelling story that gets hooked into your customer's mind -- This book is also a great read if you want to start a business. The Value Mix is tailored to help you refine your startup idea.
It will also help you highlight all the hypotheses that you need to test with your potential customers. It's a great tool to generate new ideas, as well as run your own market research.
Indeed, The Value Mix will guide your research so you can form deep customer insight and turn them into a compelling value proposition. The goal is to give you the tools that will help you design the right product strategy. And this is why, The Value Mix builds on the lean startup, design thinking, and customer development. It is also great way to explore the heart of your business model, i.e., value proposition design. -- You will also be interested in The Value Mix if you are looking at making a career in innovation consulting. The frameworks and concepts presented are really useful to better understand the innovation space.
Many people who have applied to consulting firms have used these concepts to nail their case interviews.
That's because the business frameworks that come in The Value Mix will equip you with a structure to think about new product development. -- The Value Mix will be a relevant read whether you're working on a business plan, starting your company, or in the process of developing a new product or service. It will bring you the inspiration you need to build your venture, and create value for your customers.
From one side, the book dives deep into the world of consumer behaviour, psychology, and market research. It brings you useful concept so you can better understand your audience.
From the other side, it gives you a framework to think about product management and strategy, bringing concepts from economics, design, and engineering. -- To bring the concepts of The Value Mix to life, the book features examples ranging from small and medium businesses (SMBs) to larger organisations such as Coca-Cola, Eurostar, Ryanair, Apple, and Google.
This is a must-read for anyone who deals with innovation and strategy, whether you'
✓ A product manager
✓ An entrepreneur
✓ An innovation consultant
✓ A market researcher
✓ A marketing or brand manager
-- If you're looking for new ideas, new ways to grow your business, you'll enjoy reading Guerric de Ternay's most recent The Opportunity Lenses .
The book will equip you with frameworks and tools to think about the future growth of your company.
How do you go from an idea to a product or service that people want ? How do you translate a customer interview into marketing insight ? In The Value Mix , Guerric de Ternay answers these important business questions.
★ This short practical book helps you solve a big how to create meaningful and successful products or services , i.e., design new value propositions that matter to your customers. ★
Acting as the perfect companion to the lean startup methodology, the design thinking process, and customer development research , The Value Mix equips you with that additional edge, enabling you to design meaningful value propositions for your customers. -- Learn ✓ Harness customer interviews to deeper understanding of what they want
✓ Identify who are your real competitors and how you can win over them
✓ Transform a simple idea into a desirable product or service
✓ Tell a compelling story that gets hooked into your customer's mind -- This book is also a great read if you want to start a business. The Value Mix is tailored to help you refine your startup idea.
It will also help you highlight all the hypotheses that you need to test with your potential customers. It's a great tool to generate new ideas, as well as run your own market research.
Indeed, The Value Mix will guide your research so you can form deep customer insight and turn them into a compelling value proposition. The goal is to give you the tools that will help you design the right product strategy. And this is why, The Value Mix builds on the lean startup, design thinking, and customer development. It is also great way to explore the heart of your business model, i.e., value proposition design. -- You will also be interested in The Value Mix if you are looking at making a career in innovation consulting. The frameworks and concepts presented are really useful to better understand the innovation space.
Many people who have applied to consulting firms have used these concepts to nail their case interviews.
That's because the business frameworks that come in The Value Mix will equip you with a structure to think about new product development. -- The Value Mix will be a relevant read whether you're working on a business plan, starting your company, or in the process of developing a new product or service. It will bring you the inspiration you need to build your venture, and create value for your customers.
From one side, the book dives deep into the world of consumer behaviour, psychology, and market research. It brings you useful concept so you can better understand your audience.
From the other side, it gives you a framework to think about product management and strategy, bringing concepts from economics, design, and engineering. -- To bring the concepts of The Value Mix to life, the book features examples ranging from small and medium businesses (SMBs) to larger organisations such as Coca-Cola, Eurostar, Ryanair, Apple, and Google.
This is a must-read for anyone who deals with innovation and strategy, whether you'
✓ A product manager
✓ An entrepreneur
✓ An innovation consultant
✓ A market researcher
✓ A marketing or brand manager
-- If you're looking for new ideas, new ways to grow your business, you'll enjoy reading Guerric de Ternay's most recent The Opportunity Lenses .
The book will equip you with frameworks and tools to think about the future growth of your company.
115 pages, Paperback
First published November 1, 2018
About the author
Guerric de Ternay
8 books2 followersGuerric de Ternay is the founder of GoudronBlanc, a brand that make elegant and high-quality T-shirts that men love to wear.
Guerric also runs innovation projects at ?What If!, a global consulting firm part of Accenture, where he helps hyper-growth companies to invent their future and ensure continuous, long-term success.
His work focuses on innovating for sustainable growth, creating new propositions and businesses, and working with senior leaders to help unlock the full potential of their people.
He is the author of The Value Mix: Create Meaningful Products and Services for Your Audience. He more recently published The Opportunity Lenses: Spot Your Next Big Business Opportunity.
A graduate of London Business School, Guerric also went to law school in Paris. He is an occasional guest lecturer at various international universities (UCL, Condé Nast College of Fashion, and London Business School).
Find out more at Guerric.co.uk and GoudronBlanc.com
Guerric also runs innovation projects at ?What If!, a global consulting firm part of Accenture, where he helps hyper-growth companies to invent their future and ensure continuous, long-term success.
His work focuses on innovating for sustainable growth, creating new propositions and businesses, and working with senior leaders to help unlock the full potential of their people.
He is the author of The Value Mix: Create Meaningful Products and Services for Your Audience. He more recently published The Opportunity Lenses: Spot Your Next Big Business Opportunity.
A graduate of London Business School, Guerric also went to law school in Paris. He is an occasional guest lecturer at various international universities (UCL, Condé Nast College of Fashion, and London Business School).
Find out more at Guerric.co.uk and GoudronBlanc.com
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Displaying 1 - 4 of 4 reviews
March 3, 2023
I believe that The Value Mix will quickly become one of those “have-to-read” business books.
The author's framework for understanding user needs and making strategic product decisions is clear, practical, and highly applicable to a wide range of industries and contexts. While some of the concepts discussed may not be entirely new or revolutionary, the way in which they are organized and presented in the book is both informative and engaging.
As an entrepreneur, I particularly appreciated the insights and strategies provided for user testing and building product roadmaps. The author's emphasis on understanding customer behavior and decision-making processes is especially valuable, and I found myself applying many of the concepts in my own work.
Overall, I would highly recommend "The Value Mix" to anyone interested in improving their product strategy and creating value for their users. The book offers a comprehensive framework for segmentation, customer understanding, and product development that is both practical and insightful. It's a must-read for anyone looking to stay competitive in today's rapidly evolving business landscape.
To summarize, read The Value Mix to learn a good framework for creating value for your users. The book teaches you how to segment your market, how to understand what people want and how they make decisions, and what you need to do to think holistically about your product strategy.
The author's framework for understanding user needs and making strategic product decisions is clear, practical, and highly applicable to a wide range of industries and contexts. While some of the concepts discussed may not be entirely new or revolutionary, the way in which they are organized and presented in the book is both informative and engaging.
As an entrepreneur, I particularly appreciated the insights and strategies provided for user testing and building product roadmaps. The author's emphasis on understanding customer behavior and decision-making processes is especially valuable, and I found myself applying many of the concepts in my own work.
Overall, I would highly recommend "The Value Mix" to anyone interested in improving their product strategy and creating value for their users. The book offers a comprehensive framework for segmentation, customer understanding, and product development that is both practical and insightful. It's a must-read for anyone looking to stay competitive in today's rapidly evolving business landscape.
To summarize, read The Value Mix to learn a good framework for creating value for your users. The book teaches you how to segment your market, how to understand what people want and how they make decisions, and what you need to do to think holistically about your product strategy.
January 15, 2025
“The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience” by Guerric de Ternay is a good book, but maybe not for the reasons it thinks. The introduction of terms, and the use of diagrams, didn’t clarify much for me. Instead, the author reveals insights throughout, to the point where I could gather a number of helpful takeaways…
Telling the before-and-after story can be a good idea, e.g. “before my yoga class, I’d always have back pain.” When doing client interviews, don’t ask them hypotheticals; instead, ask them about what they’ve done in the past and why (and ask why again). That it’s not just the iPhone, but also the interoperability among all the Apple products you can access with your iPhone. That an ad for a spa day should tell the story of pampering rather than list a bunch of things you can take advantage of there. That trust is vitally important as the customer is buying the certainty that the product/service will satisfy a variety of purposes, e.g. sunglasses shielding sun but also from a brand that will make others think I’m hip. And that trust and certainty are so paramount that free trials and freemium services can help toward earning that trust. That Coca Cola’s competitor is not just Pepsi (but also non-soda/pop options), and that railroads were not only competing with other railroads, but also with new technology like cars. That a computer might have a laundry list of features, but the buyer might only be buying it for one benefit – i.e. he wants to use it to play PC games. That we should reframe features (small) as benefits (easy to carry). That if you’re marketing your drum cymbals as the best, it helps to show the best drummers using them.
All valuable insights, none of which were cloaked in set of defined terms.
Telling the before-and-after story can be a good idea, e.g. “before my yoga class, I’d always have back pain.” When doing client interviews, don’t ask them hypotheticals; instead, ask them about what they’ve done in the past and why (and ask why again). That it’s not just the iPhone, but also the interoperability among all the Apple products you can access with your iPhone. That an ad for a spa day should tell the story of pampering rather than list a bunch of things you can take advantage of there. That trust is vitally important as the customer is buying the certainty that the product/service will satisfy a variety of purposes, e.g. sunglasses shielding sun but also from a brand that will make others think I’m hip. And that trust and certainty are so paramount that free trials and freemium services can help toward earning that trust. That Coca Cola’s competitor is not just Pepsi (but also non-soda/pop options), and that railroads were not only competing with other railroads, but also with new technology like cars. That a computer might have a laundry list of features, but the buyer might only be buying it for one benefit – i.e. he wants to use it to play PC games. That we should reframe features (small) as benefits (easy to carry). That if you’re marketing your drum cymbals as the best, it helps to show the best drummers using them.
All valuable insights, none of which were cloaked in set of defined terms.
March 5, 2023
I recently had the pleasure of reading "The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience" by Guerric de Ternay, and I must say, it is an outstanding resource for any entrepreneur looking to excel in the luxury sector.
The book provides a comprehensive and practical framework for creating products and services that truly resonate with your audience. The Value Mix framework breaks down the concept of value proposition into its key components. Each section is filled with invaluable insights, tips, and strategies that will help you identify and articulate the unique value your business offers, build a compelling brand story that resonates with your audience, create a delightful customer experience, and develop a sustainable business model that ensures long-term success.
What I appreciate most about "The Value Mix" is its emphasis on creating meaningful products and services. The author reminds us that in the luxury sector, it's not just about providing a product or service that looks good or feels luxurious; it's about delivering something that truly enhances the lives of your customers. The book is filled with examples of companies that have successfully created products and services that deliver on this promise, and the lessons are applicable to businesses of all sizes and industries.
Overall, I highly recommend "The Value Mix" to anyone who is serious about building a successful and meaningful business in the luxury sector. The book is well-written, engaging, and packed with valuable insights that will help you create products and services that your audience will love. It's a must-read for any entrepreneur looking to take their business to the next level. Five stars all the way!
The book provides a comprehensive and practical framework for creating products and services that truly resonate with your audience. The Value Mix framework breaks down the concept of value proposition into its key components. Each section is filled with invaluable insights, tips, and strategies that will help you identify and articulate the unique value your business offers, build a compelling brand story that resonates with your audience, create a delightful customer experience, and develop a sustainable business model that ensures long-term success.
What I appreciate most about "The Value Mix" is its emphasis on creating meaningful products and services. The author reminds us that in the luxury sector, it's not just about providing a product or service that looks good or feels luxurious; it's about delivering something that truly enhances the lives of your customers. The book is filled with examples of companies that have successfully created products and services that deliver on this promise, and the lessons are applicable to businesses of all sizes and industries.
Overall, I highly recommend "The Value Mix" to anyone who is serious about building a successful and meaningful business in the luxury sector. The book is well-written, engaging, and packed with valuable insights that will help you create products and services that your audience will love. It's a must-read for any entrepreneur looking to take their business to the next level. Five stars all the way!
June 27, 2022
The Value Mix is the first book I have ever released publicly. Yes, I have written a lot of blog posts beforehand, but going through the rigour of writing and publishing a whole book was something new to me.
Here's a bit of a timeline:
The Value Mix was originally published in 2018. I had only properly started learning English in 2013. So 5 years later, my English was still a bit modest... This is why in 2020, I decided to rewrite the book entirely and to work with a professional copy editor to be my grammar gatekeeper.
I'm happy about the result.
While I believe that the quality of the thinking was already there in the 2018 edition. The spelling mistakes could have gone in the way of clearly understanding what I was trying to share in The Value Mix.
Today, I receive much better feedback and reviews about the content of the book.
I hope that you will also enjoy the read, and that The Value Mix will inspire some great innovation and new product and service ideas for your company.
Have fun! Keep imagining and creating.
Here's a bit of a timeline:
The Value Mix was originally published in 2018. I had only properly started learning English in 2013. So 5 years later, my English was still a bit modest... This is why in 2020, I decided to rewrite the book entirely and to work with a professional copy editor to be my grammar gatekeeper.
I'm happy about the result.
While I believe that the quality of the thinking was already there in the 2018 edition. The spelling mistakes could have gone in the way of clearly understanding what I was trying to share in The Value Mix.
Today, I receive much better feedback and reviews about the content of the book.
I hope that you will also enjoy the read, and that The Value Mix will inspire some great innovation and new product and service ideas for your company.
Have fun! Keep imagining and creating.
Displaying 1 - 4 of 4 reviews