The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients

by Wendy Allen, Lynn Grodzki

Building a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.

320 pages, Hardcover

First published September 8, 2005

Reviews

[Emma · Rating 3 out of 5]

This book is a yawner. It's dry, like a textbook. It's comprehensive, which is good. But boring so I recommend skimming.

One part I like is that it is honest about how there was all this hype in the 80s about how you could make a million dollars coaching from a beach in Tahiti so now the world is full of coaches who aren't really suitable for it and aren't making any money. And how people make fun of life coaching, it doesn't have the best reputation. So it's more realistic which is a relief from the over-hyped ebooks out there.

[#DÏ4B7Ø Chinnamasta-Bhairav]

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[Svetlana Kurilova · Rating 5 out of 5]

Although it might be considered old (published in 2005) for the field of coaching that got truly accelerated in past 10-15 years, I found this book extremely useful. It gives a structure to someone who considers a professional career in coaching. You will not only clarify the difference between therapy, counselling and coaching but also will be introduced to the variety of coaching specialities with in-depth descriptions, you will learn how to legally structure your business, how to calculate expenses and have all necessary documents in place. The book is filled with reflection exercises and questionaries.

[Justin · Rating 3 out of 5]

Provides a nice grounding in business practices but is a bit dated now. I would only recommend this book for potential coaches who really have no idea about business at all and need a framework. The profiles in coaching of real successful coaches was easily the most useful section. Finding a niche, and the parts about successful marketing practices were also useful. I would recommend trying to find a text that has been updated to reflect the internet's impact on both marketing and coaching and also something with updated statistics to see how life coaches are faring at least through 2010.

[Karau Gari]

“The business and practice of coaching: finding your niche, making money, and attracting ideal client” is one of the most recommendable books in the churching field. The book gives a clear direction to new coaches and the existing coaches who have failed in coaching business on how to be successful in the real world. The book integrates a coaching technique to practice developing expert tips, step-by-step exercises, and motivation plan to guide them in their coaching activities, with actual research regarding what works in enhancing individual as a couch. It gives comprehensive information on how to start a business, identifying the business customers, identifying individuals one want to couch, defining ones market niche, and marketing strategies that would help a one to be successive. It also guide on how to keep in touch with the customers and to keep the customers coming to your business. This makes a coach much difference from others since it enables the couch to make money. Therefore, the book acts as a good resource for any person who is regarding the coaching profession or who is in the first stages of developing coaching career. Allen and Grodzki (2005) offer a good road map which can assist newcomers in the coaching field to make improved choices, remain motivated and focused, and avoid pitfalls while establishing themselves as coaches. Read the full review at https://uniquewritersbay.com/blog/boo...