First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing

by John Bradley Jackson

"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.

237 pages, Paperback

First published February 17, 2006

Reviews

[Tami · Rating 5 out of 5]

It makes logical sense, when it comes to niche businesses that the key to success is to be first, best, or different. Still, the learning curve for the first in a particular niche is usually very high. Those that follow tend to have an easier go. Being best is wonderful but keeping up with the competition is demanding. Finally, being different allows your business to stand apart from the rest. However, your degree of success will depend entirely upon how well your products or services suit the clients you serve.

Starting a new niche business can sound extremely attractive. Most people assume that if they create a product that those who need it will magically flock to them. Wouldn’t that be wonderful?

First, Best or Different specifically looks at niche planning and marketing. Like any business endeavor, planning is often the difference between success and failure. It can’t be stressed enough, it is imperative that you not only know what you are getting into when you start your company but also the needs of your customers. Gimmicks will only get you so far, if you have nothing of real value to sell your company will soon go bust.