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Émile Coué de la Châtaigneraie was a psychologist and pharmacist known for his therapeutic use of autosuggestion—and particularly for the phrase, "Every day, in every way, I'm getting better and better" (French: Tous les jours à tous points de vue je vais de mieux en mieux)—often labelled Couéism or the Coué method (la méthode Coué).
Unfortunately, I didn’t manage to make much progress in this rather voluminous book since it had to be quickly returned to the library.
I’ve given it the three stars and not less because of its valuable content – the message that the words we speak are important to our health, well-being and success in life and that positive words can heal us.
My mother, who was born in 1908 (which was a while ago), was not interested in personal development, but I remember that when I was 10, ill in bed with measles, and feeling bad, she sat and held my hand and told me about Emile Coué.
She told me that in her youth this renowned Frenchman was all the rage; he believed people could heal themselves by the words they used and told everyone to repeat: “Every day in every way I am getting better and better”. I never forgot this.
This book was published in the 1920s and I found the writing extremely old-fashioned but not such as to hinder understanding. (Some readers may find my way of writing extremely old-fashioned.)
The book contains a chapter about suggestion and auto-suggestion, suggestions for each ailment, a chapter on self-mastery through conscious auto-suggestion, observations about various of his patients and their cures, chapters about the reality of auto-suggestion, the role of the imagination and diseases that can be cured, etc. etc.
I didn’t find this the easiest of books to tackle, but if the reader has time and inclination, he/she will find it worthwhile. In the meantime, I will try to find a smaller volume of his to read.