Corporate Communications for Executives

by Michael B. Goodman

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication--computers, digital media, interactive corporate television, faxes, e-mail, the Internet--fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.

328 pages, Hardcover

First published June 1, 1998

About the author

Michael B. Goodman is a corporate communication scholar, educator, and consultant with extensive experience directing academic programs and advising organizations worldwide. He served as Professor and Director of the MA in Corporate Communication at Baruch College, CUNY (2007–2019), and founded CCI Corporate Communication International, Inc. He has held visiting professorships at Aarhus School of Business, Bangkok University, Hong Kong Polytechnic University, and Universita IULM, and has taught at Fairleigh Dickinson University, Northeastern University, NYU, SUNY Stony Brook, and University of Alaska Fairbanks. Goodman founded and directs the annual CCI Conference on Corporate Communication.
He has authored over ten books, including Corporate Communication: Transformation of Strategy and Practice, Crisis Communication, and Corporate Communication: Strategic Adaptation for Global Practice, and contributed numerous articles and chapters on corporate communication, crisis management, and global business practices. He has served on editorial boards, edited special journal issues, and presented extensively at international conferences.
A Fellow of the RSA and The Society for Technical Communication, he is a member of the Arthur W. Page Society and the PR Coalition, and has consulted for more than 40 organizations. He holds a PhD and MA from SUNY Stony Brook and a BA from the University of Texas at Austin.