Strategic Marketing Problems: Cases And Comments

by Roger A. Kerin, Robert A. Peterson

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world.

Genres: Textbooks, Business

Paperback

First published January 1, 1978

Reviews

[Amir Jabbari]

The book provides a new perspective to the common marketing problems and decisions. The inclusion of cases at the end of each chapter that covers a wide range of topics and industries is also very helpful.

[Ottotan]

Base on the framework from the book, it will be very easy to understand the case and dig out more insights