Design Fundamentals—Elements, Attributes, & Principles: A Beginner’s Guide to Graphic Communication

by Steven Bradley

Improve the clarity of your visual communication.

In this book you’ll learn about:
- Graphic design elements like dots, lines, and shapes.
- Graphic design attributes such as size and color.
- Graphic design principles like contrast, balance, and visual hierarchy.

No matter what your artistic skill, this book will teach you the fundamentals of design. It will help you decide whether a circle or square is more appropriate and how to determine their size and color. It will show you how to arrange your graphic elements according to longstanding guidelines of visual composition. It will teach you how to create a design that is aesthetically pleasing and will communicate your ideas visually.

Steven Bradley has fifteen years experience as a freelance web designer and developer. He taught himself the fundamentals of graphic design so you don’t have to.

285 pages, Kindle Edition

Published November 2, 2018