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Speech Blueprint: Using Simon Sinek’s TED Talk as a Model to “Inspire Action”

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"Speech Blueprint is a guide for any leader or professional who wants to create and deliver a compelling message."

In his TED Talk classic titled "How great leaders inspire action," Simon Sinek models what might be the textbook speech. In Speech Blueprint, Paul Gustavson breaks down the ten essential elements for presenting an idea that inspires action based on Simon's model. He shows how it is a powerful mechanism that anyone can use.

THROUGH THESE ELEMENTS YOU'LL LEARN...

The importance of creating dips and spikes
The value of questions
The power of stories
The impact of inserting scientific research
The magic of pauses
The mechanisms to pivot through a crisis
The importance to iterate a key thought to drive home the message
The power of visual communication
The simple way to finish and create audience connection

75 pages, Paperback

Published February 1, 2019

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11 people want to read

About the author

Paul Gustavson

6 books4 followers
Paul is a tech industry leader and speaker with a passion for innovation in three areas: personal, technical, and cultural. He is the co-founder and CTO of SimVentions, which was established in 2000. SimVentions supports today’s military and decision-makers with innovative engineering solutions and services. The Virginia Chamber and Inc. Magazine have recognized SimVentions as one of the best places to work.

As the CTO, Paul fosters innovation, contributes to the company's strategic vision, leads IR&D efforts, provides technical expertise, and participates in industry standards development. Paul is also the author of Imagine, Breaking Average, Leaders Press On, and Speech Blueprint and co-host of the Breaking Average Podcast. He is an active member of the simulation community.

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February 27, 2019
What makes a good speech? Often when we have a need to do one, we just look to get it done. We sometimes watch speeches at work or online for clues. The challenge though is to persuade, share a message, and have the audience receive a call to action. In Speech Blueprint: Using Simon Sinek’s TED Talk as a Model to “Inspire Action” Paul has applied a methodology to Simon Sinek's TED Talk. I have given speeches throughout my work career. I wished I had this framework earlier. I will leverage the lessons Paul found. This book will help you too for any presentation in any event you need to give. It doesn't take very long to get a gem of an idea and start applying it!
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