Media Collusion: Journalism and Marketing Experts Share the Secrets of Sneaky Advertising, Targeted Persuasion, AI and Tracking, Political Deception and Coercion, and Dishonest News

by Philip Dunn

Today’s media landscape is shaping and confusing the minds of young people at warp speed. Even adults trained in critical thinking and academic analysis get confused with the incessant noise and suspect claims that flow freely across the multi-channel, multi-device media world. One of the big problems is that advertising and persuasion mechanisms are baked right into the product, and it’s now easier than ever to insert it, track it, retarget consumers and generally dupe people into misinformed positions in order to The upcoming generation of consumers is facing some of the smartest, most irresistible messaging techniques in history. The platforms that control information presentation algorithms have a significant amount of control, as well (Facebook, Google, Amazon, Apple). By the time you finish this book you’ As you understand how the goals of digital media, print, broadcast, social media, advertising and influence groups are intertwined, you’ll be able to guide your life choices and make more aware, less emotionally driven decisions (decisions that are often crafted by people outside of your own intentions, aspirations and goals). You’ll be able to understand and resist MEDIA COLLUSION.

273 pages, Kindle Edition

Published October 30, 2018