Marketing is all about letting your light shine. Letting the light of your ministry, mission, or church shine. It's about telling the stories of what your good works are and how lives have been impacted, so that God is glorified and others are encouraged to join with you in bringing about even more good works for Him. Letting your light shine is the essence of your calling as a marketer and fundraiser. In this book, we'll go through specific ways you can do this in order to expand the reach of your ministry and bring greater glory to God.